Mashable : APM Monaco Celebrates the History of Monegasque Jewelry | June 30, 2022
mashable : APM Monaco Celebrates the History of Monegasque Jewelry
APM Monaco Celebrates the History of Monegasque Jewelry with Jubilant 40th Year Anniversary
While constantly changing trends and societal standards have completely altered the landscape of fashion over the past centuries, one sector of sartorial style has remained beloved for eons upon eons: jewelry. Between its use in religious ceremonies, royal coronations, funeral rites, and basic day-to-day functionality, jewelry has had an extensive presence in humanity’s history for tens of thousands of years, a rich importance only anticipated to continue as the years unfold.
Monaco’s bustling jewelry market
In fact, the oldest known piece of found jewelry in existence – a 25,000-year-old necklace made of delicate fishbones – was found in a cave in what’s now become the city-state of Monaco, showing the adornments’ enduring popularity. Intriguingly enough, Monaco has since developed into a major international hub for fine jewels and jaw-dropping accessories, living up to its reputation as one of the world’s most luxurious locales – and, it seems, its eons-long history of jewelry design.At the crux of Monaco’s bustling jewelry market is APM Monaco, a family-run jewelry brand bringing the eye-catching styles of Monegasque design to the global marketplace. Holding quality and accessibility as paramount, what’s really made APM Monaco stand out of the pack is its commitment to offering high-end pieces at an attainable price point, honoring the timeless tradition of Monaco’s jewelry with an innovative approach the entire world can enjoy.Originally founded in the 1980s by Ariane Prette and her son Philippe, the helm of APM Monaco was eventually handed over to Philippe and his wife, Kika, who act as the brand’s Chief Executive Officer and Chief Creative Officer, respectively. While the company initially acted as a manufacturing source for Europe’s other luxury jewelry brands, Philippe and Kika took things up a notch when they decided to turn APM Monaco into its own jewelry retailing behemoth, now boasting more than 400 international retail locations. Now, as the brand celebrates its jubilant 40th anniversary, APM Monaco’s global reach is more palpable than ever before.
Accessible and affordable
Much of this can be attributed to Philippe and Kika’s bold vision for the brand; tired of the exorbitant pricing of other leading European jewelry manufacturers, which makes staying up to date on trends and building a collection both difficult and extremely expensive, the duo decided to develop APM Monaco into the retailer giant it is today through quality manufacturing matched with fair pricing, replacing jewels and precious metals with more cost-efficient alternatives like silver and cubit zirconia stones. Now, sourcing gorgeous jewelry from APM Monaco is accessible and affordable, letting consumers express their personal style with simultaneous ease and elegance.
As a vertically-integrated and family-owned business, APM Monaco’s inherent infrastructure allows the brand to keep overstock low, maintain a solid handle on production output and quality control, as well as release up to 50 new pieces per month to satisfy APM Monaco’s loyal customer base. Recently, APM Monaco launched the Yummy Collection to celebrate its 40-year anniversary, utilizing gummy bear motifs – an homage to one of the company’s first iconic images of teddy bears – in a variety of colors meant to harken back to the warm feelings of childhood.
While Monaco and humanity’s history with jewels may date back tens of thousands of years, its contemporary brands like APM Monaco that turning these timeless style staples into attainable accessories for all.For more on APM Monaco, visit the brand’s website for the latest updates and drops.