關於品牌

品牌形象

 

Ariane Prette Monaco, APM於1982年創立,是融合了摩納哥時尚和法國南部的生活方式的當代時尚珠寶品牌。

 

家庭觀念對APM來說非常重要,是公司的核心價值。APM是時尚、是精緻、是微笑,這三種價值觀是我們的動力,構成了我們獨特的品牌形象。

 

APM是時尚,象徵傳承、歷史。我們對時尚趨勢的敏銳,讓每件珠寶和系列都更加貼近當下。

 

APM是摩納哥的精緻,是優雅、手工藝和奢華的同義詞。我們對時尚趨勢的敏銳,讓每件珠寶和系列都更加貼近當下。

 

APM是微笑,象徵法國南部積極、熱情、燦爛、自然、樸素和友善的生活方式。 APM以享受當下,保護我們未來的觀念而存在。

 

自1982年成立以來,這三個核心價值觀已深入滲透到我們的珠寶設計、內部生產、產品分銷、傳媒,以及我們最在乎——客戶與團隊關係。 APM於全球30多個國家/地區擁有350多家門店,擁有約3000名員工,我們以時尚、精緻和微笑實踐一切。

 


創意總監

 

KIKA PRETTE

 

APM Monaco的創意總監Kika Prette,對所有具創意的事物充滿興趣及熱情,尤其對家族傳統的堅執精神,Kika Prette作為品牌創辦人Ariane Prette的兒媳婦,接手執掌家族生意的創意部分,是再自然不過了。 Kika在摩納哥長大,深受摩納哥及南法的風格、文化以及背景影響,她視摩納哥為家。

 

APM 的珠寶設計由Kika獨到的品味及個人風格發展而來,灌注她對設計的熱情與心力,設計時尚別緻而簡約,賦予穿戴者高貴的感覺,令女士可以隨心隨意的搭配出個人風格。

Creative Director  Kika PretteCreative Director  Kika Prette

Our desire is to create everyday jewelry pieces that make you feel beautiful and confident.

KIKA PRETTE

APM EXPERTISEAPM EXPERTISE

手工藝和生產

所有APM產品都是由我們六個生產基地內部製造的,這意味著我們於生產過程的每個階段都進行嚴格的質量把控,並以最大的努力和專業知識監督每件珠寶。

APM專業技術

憑藉超過三十年的鑽石和黃金製造經驗,我們在珠寶界累積了多年的專業技術,我們的生產技術是一流的。

APM QUALITYAPM QUALITY

APM質量

我們以最純淨的銀、精心挑選的氧化鋯石、淡水養殖的珍珠和其他石粒來製造最高質量的產品。

APM系列以最高手工藝和材料精心設計和製造。

APM EXPERTISEAPM EXPERTISE

門店

我們門店的體驗無與倫比,Mia香水滲透我們所有門店,讓客戶營造對品牌的熟悉感,並以每月音樂播放列表來突出我們每月系列的主題,我們打造了通過5種感官而感受的體驗。我們所有門店的室內設計均採用最優質的材料來反映APM Monaco的生活方式,為所有客戶創造一個溫馨宜人的環境。

品牌大使

 

在APM,我們以時尚達人的態度看待未來,這也是以她們作為品牌大使的原因。我們與許多時裝秀前排的達人合作,充滿個人獨特的精緻 、微笑、時尚風格,與我們合作的每個女孩都是我們APM大家庭的一分子。

 

Thylane BlondeauThylane Blondeau

THYLANE BLONDEAU

Chiara FerragniChiara Ferragni

CHIARA FERRAGNI

“Every time I wear something from APM it makes a statement, I LOVE IT”

LEA ELUILEA ELUI

LÉA ELUI

"It is such a honor for me to be working with APM. The brand has so many values that I relate to. I feel so powerful wearing their jewelry. A big thank you to APM for making me and so many others feel more confident."

CAROLINE RECEVEURCAROLINE RECEVEUR

CAROLINE RECEVEUR

“APM Monaco to me is a love story. A fashion partner allowing me to recreate myself with each look”

ALEXANDRA PEREIRAALEXANDRA PEREIRA

ALEXANDRA PEREIRA

“Being chosen as a global ambassador of a brand I love is not only a dream come true but also empowering."

YUYU ZHANGZOUYUYU ZHANGZOU

YUYU ZHANGZOU

“To be the first APM Global Chinese Face is definitely one of the most exciting and happiest experiences I have had”

GILDA AMBROSIOGILDA AMBROSIO

GILDA AMBROSIO

“When APM proposed me to be the face of the brand I was speechless and surprised”

NEGIN MIRSALEHINEGIN MIRSALEHI

NEGIN MIRSALEHI

“It is great to work with APM Monaco and such an honor to be the face. I like the way you can customize your jewelry to your personal mood and style. Overall, it is such a timeless brand so it is an honor.”

OLIVIA CULPOOLIVIA CULPO

OLIVIA CULPO

“APM jewelry is fun and elegant at the same time. I really love many of the girls APM Monaco has worked with in the past also. So far it has been my pleasure!”

JULIE SARIÑANAJULIE SARIÑANA

JULIE SARIÑANA

“Loved working with the entire team on set! From the APM Team who was a complete dream to the photographer”

CAMILA COEHLOCAMILA COEHLO

CAMILA COEHLO

"APM Monaco is versatile, accessible and fun!"

CARO DAURCARO DAUR

CARO DAUR

“I really love APM collections, and I really can't pick a favorite. All of them are unique and beautiful”

TASH OAKLEYTASH OAKLEY

TASH OAKLEY

“APM Monaco to me is an amazing go-to jewelry brand which is timeless and trend-based”

KRISTINA BAZANKRISTINA BAZAN

KRISTINA BAZAN

AIMEE SONGAIMEE SONG

AIMEE SONG

“APM Monaco is one of my go-to brands for statement jewelry”

JULIA RESTOIN ROITFELDJULIA RESTOIN ROITFELD

JULIA RESTOIN ROITFELD

“I am very excited to work with such a fun and creative brand!”

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