ABOUT THE BRAND

BRAND

        IDENTITY

 

Founded in 1982, APM, Ariane Prette Monaco, is a contemporary fashion jewelry brand combining the chicness of Monaco and South of France lifestyle.

 

APM is a lot of chic, a lot of fashion and a lot of smile, these three values are our driving force and make up our unique identity.

 

APM is the chic of Monaco, synonymous with elegance, savoir-vivre, and luxury.

 

APM is fashion. Inspired by its heritage, street style, and simply, its art. Being hyperaware of trends, every one of our collections reflect what's current in that very moment.

 

APM is smile. Embodying the lifestyle of the South of France, positive, welcoming, radiant, natural, simple and kind.

 

APM lives by enjoying now to protect our future. Chic is our DNA, Fashion our industry and Smile our signature.

 

Since 1982, we apply these three values in all our actions, creation, production, communication, distribution, relationship with our clients and our teams.


CREATIVE

       DIRECTOR

 

KIKA PRETTE

 

With her interest and passion in all things creative, together with a strong belief in family traditions, Kika, the daughter-in-law of APM's Founder Ariane Prette, looks after the creative aspects of APM Monaco. Kika grew up and studied in Monaco. She is highly inspired by her Southern France lifestyle and Monaco, the country she calls home.

 

The APM designs, inspire by Kika’s own personal style together with her passion and energy, are modern and minimal with an on-trend high-end look that allows women to effortlessly style into their own unique way.

Creative Director  Kika PretteCreative Director  Kika Prette

Our desire is to create everyday jewelry pieces that make you feel beautiful and confident.

KIKA PRETTE

APM EXPERTISEAPM EXPERTISE

CREATION &

   MANUFACTURING

All APM products are manufactured in-house, through our six production sites, meaning that we have strict quality control at every stage of the production process and oversee that the utmost care and expertise goes into each jewel.

APM

 EXPERTISE

With over three decades of diamond and gold manufacturing experience, we have collected years of expertise in the field, our production knowledge is of top calibre.

APM QUALITYAPM QUALITY

APM

 QUALITY

Using the purest form of silver, carefully selected cubic zirconia, one-of-a-kind freshwater cultured pearls and other stones, our materials are of the highest quality.

APM collections are created with the highest attention to design and expertise, using top standards in craftsmanship and materials.

APM EXPERTISEAPM EXPERTISE

OUR

    BOUTIQUES

Our boutique experience is like no other, from our fragrance "Mia" infusing all our stores to create a sense of familiarity for our customers, to our monthly playlist playing through the stores matching the theme of our monthly collection, we have created an experience rhythmed by the 5 bodily senses. The interior design of all our boutiques is curated with the customer in mind.

APM BRAND

           AMBASSADORS

 

At APM, we see the future of fashion through the eyes of influencers, which is why we use them as our brand ambassadors. We have worked with many “Front Row” fashion influencers, each with their own unique style with Chic, Smile, Fashion, each girl we work with has become a part of our APM Family.

 

Thylane BlondeauThylane Blondeau

THYLANE BLONDEAU

Chiara FerragniChiara Ferragni

CHIARA FERRAGNI

“Every time I wear something from APM it makes a statement, I LOVE IT”

LEA ELUILEA ELUI

LÉA ELUI

"It is such a honor for me to be working with APM. The brand has so many values that I relate to. I feel so powerful wearing their jewelry. A big thank you to APM for making me and so many others feel more confident."

CAROLINE RECEVEURCAROLINE RECEVEUR

CAROLINE RECEVEUR

“APM Monaco to me is a love story. A fashion partner allowing me to recreate myself with each look”

ALEXANDRA PEREIRAALEXANDRA PEREIRA

ALEXANDRA PEREIRA

“Being chosen as a global ambassador of a brand I love is not only a dream come true but also empowering."

YUYU ZHANGZOUYUYU ZHANGZOU

YUYU ZHANGZOU

“To be the first APM Global Chinese Face is definitely one of the most exciting and happiest experiences I have had”

GILDA AMBROSIOGILDA AMBROSIO

GILDA AMBROSIO

“When APM proposed me to be the face of the brand I was speechless and surprised”

NEGIN MIRSALEHINEGIN MIRSALEHI

NEGIN MIRSALEHI

“It is great to work with APM Monaco and such an honor to be the face. I like the way you can customize your jewelry to your personal mood and style. Overall, it is such a timeless brand so it is an honor.”

OLIVIA CULPOOLIVIA CULPO

OLIVIA CULPO

“APM jewelry is fun and elegant at the same time. I really love many of the girls APM Monaco has worked with in the past also. So far it has been my pleasure!”

JULIE SARIÑANAJULIE SARIÑANA

JULIE SARIÑANA

“Loved working with the entire team on set! From the APM Team who was a complete dream to the photographer”

CAMILA COEHLOCAMILA COEHLO

CAMILA COEHLO

"APM Monaco is versatile, accessible and fun!"

CARO DAURCARO DAUR

CARO DAUR

“I really love APM collections, and I really can't pick a favorite. All of them are unique and beautiful”

TASH OAKLEYTASH OAKLEY

TASH OAKLEY

“APM Monaco to me is an amazing go-to jewelry brand which is timeless and trend-based”

KRISTINA BAZANKRISTINA BAZAN

KRISTINA BAZAN

AIMEE SONGAIMEE SONG

AIMEE SONG

“APM Monaco is one of my go-to brands for statement jewelry”

JULIA RESTOIN ROITFELDJULIA RESTOIN ROITFELD

JULIA RESTOIN ROITFELD

“I am very excited to work with such a fun and creative brand!”

Instagram test: