Founded in 1982, APM, Ariane Prette Monaco, is a contemporary fashion jewelry brand combining the chicness of Monaco and South of France lifestyle.
APM is a lot of chic, a lot of fashion and a lot of smile, these three values are our driving force and make up our unique identity.
APM is the chic of Monaco, synonymous with elegance, savoir-vivre, and luxury.
APM is fashion. Inspired by its heritage, street style, and simply, its art. Being hyperaware of trends, every one of our collections reflect what's current in that very moment.
APM is smile. Embodying the lifestyle of the South of France, positive, welcoming, radiant, natural, simple and kind.
APM lives by enjoying now to protect our future. Chic is our DNA, Fashion our industry and Smile our signature.
Since 1982, we apply these three values in all our actions, creation, production, communication, distribution, relationship with our clients and our teams.