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40 Ans de Passion  | May 26, 2022



Over the span of 40 years, APM Monaco has been many things: a family with an idea that disrupted an industry, expert jewelers’ manufacturer from Monaco, a crazy worldwide adventure three friends in their 20s embarked on, and finally, a jewelry brand and company that emulates a lifestyle of its own on an international scale.

We dedicate this to our teams and to you, the APM lovers that have stuck with us throughout the years…Thank you for making 40 years of APM Monaco possible!

Come and take a look at the passion and teamwork at the heart of it all…We all have a part in creating this legendary story. Here is to family, friends, feeling good, and to the glory days that have passed and all of those that are to come!


Ariane Prette
Founder, From The Beginning

“Creating the brand andwitnessing its evolution since 1982 has been an honor. I am proud of my son and most of all, I am so happy to see that the values we started with have remained intact. Congratulations and Happy 40th birthday!” We dedicate this to our teams and to you, the APM lovers that have stuck with us throughout the years…Thank you for making 40 years of APM Monaco possible!

May Yu
Head Jewelry Designer, 1993

“Working at APM has been challenging but also lots of fun! Happy Birthday APM! Looking forward to more non-stop challenges and more non-stop fun!”

Zhiyan He
Accounting Supervisor, 1993

“I started very young and went through a lot in the last decades at APM... Growing together made me treasure every single moment. I look forward to APM's bright future!!”

Chun'e Wang
Quality Control, 1993

“No pain, no gain. Looking back on the old days, we have experiened a lot. Let's celeberate the achievement of APM! Let's stay fresh and keep making new legends!!”

Li Su
Production, 1993

“Working for so many years at APM, I appreciate the company's focus on team building. We dine together, we have team events... From my very first day up until now, I have felt abundant warmth and kindness from everyone. Happy 40th birthday APM!”

Yongzhen Hunag
Assistant Waxing Supervisor, 1993

“APM's 40th anniversary makes me think of all the happy memories I have had within the company. APM provides me the opportunity to show my talent and more importantly, APM trusts me. Being of value to APM is something that I am very proud of. To many more achievements! ”

Louis Prette
Global Head of Retail and HR, 1998

“I was born within APM, as a 3rd generation Prette working in our company, in charge of retail and HR. Today I couldn't feel prouder to work in our company and to grow with it, facing its challenges everyday.. Happy 40th birthday APM! To a legacy that will live on forever…”

Patrick Santaniello
Associate, 1986
“I am pleased to see that the family spirit at the heart of the APM of 1982 is still present after 40 years and with new generations. It is what enables us to continue creating quality jewelry that is accessible to the greatest number.”

Aldo Belmonte
Associate, 1993

“I am proud to have a part in the creation and foundation of this beautiful story that I hope will go on for years to come…”

Xiaoqun Sun
Assistant Setting Supervisor, 1993

“Time flies. Thanks to Boss and I am grateful for the growth and the companionship I have found in the APM family. On this special day in APM history, I wish the company a bright and promising future and to always have the trendiest jewelry!”

Mengyun Wu
Logistics, 1993

“I have been a part of APM from my years of youth to my midde age! I have witnessed every stage of development of the brand. Interacting with the old and the new co-workers to achieve something great everyday. It is a very special moment for APM!”

Peicong He
Human Resources Specialist, 1993

“I am so happy to have witnessed the development of APM to what it has become today. On this special day for APM, I wish the brand to reach a new high!”

Jijun Sun
Factory Worker, 1994

“Best wishes to APM, to the brand getting better and bigger and stepping up to a new level in the years to come!”

Hong Chen
Assistant Setting Supervisor, 1994

“Very thankful for the steady and healthy work environment APM provides for us. From a naive boy to a mature adult, I am proud of being a part of this company and have witnessed the bosses' charm and strength. APM has been outstanding for the past 40 years, and I am sure it will grow to even greater heights in the future!”