ABOUT THE BRAND

Founded in 1982, APM, Ariane Prette Monaco, is a contemporary fashion jewelry brand combining the chicness of Monaco and South of France lifestyle.

APM is a lot of chic, a lot of fashion and a lot of smile, these three values are our driving force and shape our unique identity.

APM is the chic of Monaco, synonymous with elegance, savoir-vivre, and luxury.

APM is fashion. Inspired by its own history, street style, art, the current lifestyle and fashion trends.

APM is smile from the South of France lifestyle represented by a positive attitude, a sense of welcoming, simplicity and kindness.

Chic is our DNA, Fashion our industry and Smile our signature.

Since 1982, we apply these three values in all our actions, creation, production, communication, distribution, relationship with our clients and our teams.

APM HISTORY

APM HISTORY

1982

Creation of APM Company specialized in creation of gold, diamond, precious stones and jewelry APM supplies key French jewelry brands.

1992

APM established its first production site in China.

2012

Launched Own Brand as APM Monaco on fashion silver jewelry.

After 30 years of developing and mastering the handcrafting of quality gold and diamond jewelry.

2013

Opening of first boutique Cannes, south of France.

2016

Launch of e-commerce website.

2020

Opened 344 boutiques wordwilde in 23 markets.

APM FACTS

GLOBAL
CAMPAIGN FACES

CRAFTSMANSHIP & PRODUCTION

Hand-crafted in-house products, allowing strict quality control at every stage of the production process.

Over 3 decades of heritage and experience in manufacturing.

Craftmanship at the heart of APM.

6 production sites and +1,100 production workers.

Over 2.9 million of jewelry pieces produced in 2020.

Approximately 1 million of stones set daily

BOUTIQUES

APM boutiques are located in high-end shopping malls and luxury fashion districts

BOUTIQUES

CONCEPT

One of a kind in-store customer experience designed around the five senses and use of iconic elements to echo the Monegasque spirit and South of France lifestyle.

TOUCH

APM boutique uses high quality materials like marble and wood to provide a luxurious feel

TASTE

Part of the APM experience is to greet customers by offering them drinks and small treats to relax and enjoy their shopping

SMELL

APM has created its own personalized fragrance. The specially made fragrance is diffused in all APM boutiques

SOUND

APM creates our own music playlist matching with the collection theme of the month and played on high-quality sound system

SIGHT

APM boutiques are magnified by a thoughtful lighting, visuals and pleasing color assortment

SMELL

APM has created its own personalized fragrance. The specially made fragrance is diffused in all APM boutiques