Daily Front Row: APM Monaco 40th anniversary celebrated amid Grand Prix Monaco | July 4, 2022
Daily Front Row: APM MONACO 40TH ANNIVERSARY CELEBRATED AMID GRAND PRIX MONACO
Jewelry is the finishing touch that can make any outfit look complete and polished. However, the price of a piece can well exceed the value of one’s entire wardrobe. Fortunately, there are ways not to splurge a fortune on adornments and still look like a million dollars. Knowing the best brands that offer superb quality, style, and craftsmanship without breaking the bank can make all the difference for jewelry enthusiasts. With a handful of brands tailoring their jewelry to this end of the market, one company with a forty-year track record offers a perfect balance of quality, design, and price.
APM Monaco is a jewelry brand with a storied history in the traditional jewelry manufacturing industry. Now, APM Monaco is known for its in-house brand and its creative designs, versatile styles, and affordable prices. Founded in 1982 by Ariane Prette Monaco, the brand is now run by her son Philippe, the CEO, and his wife Kika, Creative Director.
The brand’s Monegasque origin is organically linked with one of the world’s most glamorous and famous races — The formula 1 Grand Prix based in Monaco since 1929. Passion for cars and racing runs deep in the Prette family: Philippe is the five-times winner of the Ferrari Challenge Asia and his son, Louis, has won the Ferrari Challenge Europe once. This is precisely why the brand celebrated its 40th anniversary at the Monaco F1 Grand Prix.In addition to honoring its origin, the race was a perfect event to celebrate its 40th anniversary as the race draws celebrities, supermodels, and other notable people from all over the world. APM Monaco had three major brand events planned for this year’s race. The most notable and highly visible one was a partnership with F1 Monegasque pilot and part of the Ferrari Team, Charles Leclerc. Leclerc proudly sported the APM Monaco logo on his racing suit throughout the Grand Prix weekend.
APM Monaco also partnered with MK Club, which is located close to the F1 track in the port of Monaco and is one of the principality’s hottest nightclubs. To boost the brand’s traction with a younger audience and make a mark on its anniversary, APM entered into strategic social media alliances inviting French influencer Lena Situations to the principality to shoot content together with the brand ambassador and model Thylane Blondeau. The effects of this new marketing strategy should be far-reaching as the company will continue releasing new collections every month.
Beyond the 40th anniversary celebrated, APM Monaco launched a 40th Anniversary, Yummy Collection. The Yummy Collection is a lighthearted and fun collection honoring the brand’s first hallmark, the teddy bear. The collection is made up of “Yummy Bears,” micro-setted in a variety of colors. The collection is meant to arise feelings of childhood and represent care and kindness. These bears can be easily clipped to necklaces, earrings, bracelets, or any other type of jewelry in order to align with every consumer’s style. Stay tuned to the latest APM Monaco drops by visiting their website.