Learn more about our passion for jewelry, the inspirations and the latest fashion trends. Discover our new Face, our latest brand ambassadors, exclusive projects, events and store openings through interviews and behind the scenes. Follow our Creative Director as she unveils inspirations, places and influencers.

APM News #17

August, Monaco...lobby of the Metropole Hotel, Olivia showcases this FUN CRAZY LOVE collection; mix and match our customized bangles with the names of your loved ones to keep them close to you every day.

APM News #16

June, first weekend of the summer vacations; Sun & Sea, she walks and plays with the water on the pontoon. The first rays of sun, she sits at the water's edge serving herself a glass of Rosé. Smiling, cheerful, holiday, fun.

APM News #15

The prestigious Casino Monte-Carlo opened its doors to Chiara Ferragni, our brand ambassdor for La Belle Éspoque collection.

The luxurious atmosphere of the location perfectly enhanced the collection. Inpired by the baroque period, our latest collection brings a luxurious twist with a touch of elegance to match the fashionable, elegant yet mysterious woman.

APM News #14

Featuring our French beauty, Julia Restoin Roitfeld, with the APM bumble bees, scarabe and the little soldiers in an intense modern black and white vibe.

APM News #13

Featuring our Brazilian beauty, Camila, with the APM tiger, black silver dream catchers and spikes along the French Riviera.

APM News #12

September not only marks the beginning of fashion week. It is a month to express yourself with a strong sense of identity. The beautiful flowers and elegant butterflies play centre stage of this fashionable and edgy collection.

APM News #11

Summer is right here and APM is celebrating this season with a magnificent dreamcatcher, cute little turtle and dainty crab all in summer yellow color! Follow our footsteps to Saint Tropez with these little creatures.

APM News #10

This issue, we are going for something bold and fun! Featuring golden lions, scarabe, snakes and sharks! It sounds like ancient Egypt, but in fact, this collection very young and pop!

APM News #9

APM News 9 is all about playful crocos, charming turtles, naughty monkeys, enchanted snakes and flamingos as well as the little green ghosts!


APM News #8

This Fall Winter Season has bring your look to the next level with an inspired style decision - wearing a long robe coat with BOLD Oriental prints, to be a professional lounger or just to polish off your casual daily look. This mysterious Oriental vibe just cannot be separated with dragons, shuriken and Mulan...

APM News #7

This season is all about the western cowgirl vibe, living in the desert with wild animals and cactuses. Throw on a pair of patched jeans or patterned outer.

Top tips: style with colorful and playful animal-jewelries to become a real cowgirl. 

APM News #6

Discover our summer collections in APM News 6. They are a tribute to South of France with a mix & match of colorful rings, ear jewels and bracelets...They are perfect for your summer look.

APM News #5

I've always loved APM. It's a contemporary and sophisticated jewelry designs and the brand's vision of combining fashion with jewelry. This collaboration came very naturally as it has been very interesting to work with Kika, pushing our creative boundaries together and bringing exciting ideas to explore. - Caroline Receveur

APM News #4

APM News 4 is all about our Ruabn De Noël and Graphite collections. This issue we are featuring many chokers, shoulder grazing earrings and some selected style inspirations.

APM News #3

For this Autumn issue of 'Bienvenue à Paris', we are taking you to some of our favorite Parisian hot spots.

In our 5 Days in Paris Special, we will be going on some romantic walks along the Seine and the Eiffel Tower, shopping in Saint Germain and dining in some of the local restaurants. 

APM News #2

Every city tells a story and every individual has their own interpretation of their favorite cities.

For this summer issue of APM News 'CITIES & STYLE', we bring to you some of our most loved travel hotspots in the world mixing latest fashion & jewel trends. We travel from the cultured China capital, Beijing to the beautiful City of Light Paris to the epitome of street style London, to the dynamic city Hong Kong where East meets West.

APM News #1

In this issue, we are bringing the French model - Ilona Smet to the APM world. She already has an impressive modeling resume under her belt, being featured in various prestigious fashion magazines.