COLLECTIONS VIDEOS


ALL 2021 VIDEOS

COLLECTION FUN CRAZY LOVE

Collection Fun Crazy Love is back and better than ever…

Fun Crazy Love features statement chains embellished with personalized lockets and unique medals to mix and match.

It is all about layered and personalized jewels; mixing it up for a cool summer look.

Discover our new XXL mariner statement chain and the neon serpent pieces that will be the must have of the summer season.

COLLECTION ROMA

Collection ROMA was shot on the sandy shores of Cannes in the Côte d'Azur. The rocky backdrop, a signature of the South of France, complimented the gadiator-like appeal of the pieces.

Thylane Blondeau, the French model and campaign face, wore a floor-length off-white dress reminiscent of Ancient Rome to match the bold and gold-tone jewelry.

The collection features dainty as well as sturdy metal work with coin-like appearances and colored gems and stones.

Variations on the classic APM lock are reminders of gladiator and Spartacus era.

COLLECTION UN APRÈS-MIDI À LA PLAGE

Say hello to summer with a glass of Rosé in one hand wearing your go-to summer look: shorts and simple tee taken up a notch with Collection UN APRÈS-MIDI A LA PLAGE, the summery pieces will become your must-have jewelry for a beach day through to an evening apéro.

The collection features fun, retro yet timeless designs; happy faces, pearls, hearts, 4-leaf clovers and more, each piece brought to a new dimension with bright neon enamel colors, turquoises and multi-colored stones, perfect for mix & matching and made to bring you good vibes all summer long….

The playful and fun atmosphere of the Collection came alive as the ombre blues of the sea reflected the backdrop of Monaco.

Show off our stripey must-have tote bag with our summer neon happy face!

COLLECTION FESTIVAL

Collection FESTIVAL was presented in this beautiful location with opulent Baroque style decor, the gold-leaf frescoes and crimson velvet details brought the ambiance of our collection to life.

Collection FESTIVAL designs are elegant, timeless and dreamy, wearing the jewels will make you travel and believe you are in a fairy tale.

Each piece is handcrafted with scintillating stones webbed into jewels - festive drop earrings, statement necklaces, and more out-of-the-ordinary jewelry all to create a bold yet lustrous look; Fit to wear an occasion you'll want to remember.

COLLECTION SYMBOLE

Collection SYMBOLE is a mystical revival, where edgy femininity meets a trendy and fashionable vibe.

The collection works around different symbols with unique meanings like the Evil Eye, the Sun, pearls, chains, and more... Each piece comes alive with blue and green embellishments that add a pop of color to this modern and cool collection.

Our iconic APM Monaco Graffiti accessories seamlessly match the mysterious side of this Collection.

COLLECTION ENCHAÎNÉE

Collection ENCHAÎNÉE is a tribute to the fashionable and chic woman. The atmosphere of this campaign perfectly reflects a strong and feminine attitude.

The designs of Collection ENCHAÎNÉE pay homage to “mariner” types of chain designs embellished with microsetted stones but with a modern twist. Collection ENCHAÎNÉE explores a cool minimal design where symmetry and asymmetry are mirrored within the various dimensions of the collection. The collection is minimal and a reflection of subtle elegance.

Alexandra Pereira, our ambassador, one of the most influential fashion leaders in Spain presents this campaign with refinement and feminine looks.

Our iconic APM Monaco Graffiti accessories perfectly match this collection

COLLECTION VALENTINE

Collection Valentine highlights some of the most fashionable trends of the moment.
We sought out the coolest styles and meshed them with colorful, young and edgy vibes to create our Valentine collection, playful jewelry with neon hints, lockets and chains - emblems of what’s in.

COLLECTION ARCHI NOIR

For this Collection, we went on a Gothic time travel where the dual world of black and white intersect in a punk and edgy manner, Collection ARCHI NOIR includes and reworks some of our most loved archived pieces.

ARCHI NOIR revamps the serpent, one of APM’s must haves, the bold and eye-catching serpents are embellished with contrasting blue features, the black is embellished with lagoon-blue stones and the white is embellished with navy stones. ARCHI NOIR also revisits recurring spikes and intrinsic lace arabesque patterned jewelry seen throughout our own history and introduces a recreated heart shape with a gothic geometric spiked twist.

This collection features our new brand ambassador, Lea Elui, one of the leading faces of the next generation of influencers. Lea is supported by a loyal community of Gen-Z’s who grew up alongside her, with over 11 million followers on Instagram, and more than 12.8 million on Tik Tok.