Influenced by Monaco and the South of France, APM Monaco is a much loved contemporary fashion jewellery brand with a touch of Monegasque flair.
Named after founder Ariane Prette, APM Monaco was created in 1982 and made her mark first in producing pieces for many great names in the jewellery business. After 30 years of developing and perfecting traditional handcrafted quality jewellery, the Prette family decided to venture into the design-focused jewellery business and continues to carry on Ariane’s legacy with the aim to make APM Monaco not only a household name but one that is modern yet timeless and fits perfectly with current market trends.
Creative Director, Kika Prette
With her interest and passion in all things creative, together with a strong belief in family traditions, it is inevitable that Kika, as the daughter-in-law of Ariane Prette, is to take the reins and looks after the creative aspects of APM Monaco. Grew up and studied in Monaco, Kika is highly inspired by her Southern France lifestyle and Monaco, the country she calls home.
The APM designs, inspire by Kika’s own personal style together with her passion and energy, are modern and minimal with an on trend high-end look that allow women to effortlessly style into their own unique way.
Campaign Face, CHIARA FERRAGNI
The founder of 'the Blonde Salad' one of the world's most popular fashion blogs, Chiara Ferragni with more than 16 million Instagram followers, is one of the most known and loved fashion influencers. With her constant global trotting jam-packed calendar, multimillion-dollar namesake collections, #1 on Forbes's top influencers list, being the subject of a Harvard Business School luxury marketing case study, the mega success of this 31-year-old Italian beauty came not only from her looks but from her strong insights and innovative vision of the social media world. With her strong sense of style and inspirational attitude, this international fashion icon is the perfect match for APM’s vision in combining contemporary fashion with sophisticated jewelry.