Named after founder Ariane Prette, the family owned brand APM Monaco is synonymous with creativity, fashion and the chicness of Monaco.

With a reputation for quality craftmanship, APM is a fashion lover destination for modern luxurious jewelry.

At APM, we thrive with infinite amount of passion in everything we do.

Creative Director, Kika Prette

With her interest and passion in all things creative, together with a strong belief in family traditions, Kika, the daugher-in-law of APM's Founder Ariane Prette, looks after the creative aspects of APM Monaco. Kika grew up and studied in Monaco. She is highly inspired by her Southern France lifestyle and Monaco, the country she calls home.

The APM designs, inspire by Kika’s own personal style together with her passion and energy, are modern and minimal with an on-trend high-end look that allows women to effortlessly style into their own unique way.

Campaign Face, Negin Mirsalehi

This is the second time APM is collaborating with Negin Mirsalehi for our global campaign. Negin continues to be one of the most loved top fashion influencers, with more that 5.4 millions Instagram followers and with her fun and feminine personality. The Persian Dutch influencer is one of our favorite fashion influencer to work with. The Persian beauty with her signature voluminous hair, has also experienced tremendous success with her own range of hair products 'GISOU' and is the creative mind of www.neginmirsalehi.com

Discover our APM News 

Learn more about our passion for jewelry, the inspirations and the latest fashion trends. Discover our new Face, our latest brand ambassadors, exclusive projects, events and store openings through interviews and behind the scenes. Follow our Creative Director as she unveils inspirations, places and influencers.