About APM

ABOUT APM MONACOABOUT APM MONACO

Named after founder Ariane Prette, the family-owned brand APM Monaco is synonymous with creativity, fashion and the chicness of Monaco.

With a reputation for quality craftmanship, APM is a fashion lover destination for modern luxurious jewelry.

At APM, we thrive with an infinite amount of passion in everything we do.

 

about apmabout apm
Know How & Our BoutiquesKnow How & Our Boutiques
The Iconic CollectionsThe Iconic Collections
SponsorshipsSponsorships

ABOUT APM


Named after founder Ariane Prette, APM Monaco was created in 1982. Starting off as a specialist in gold, diamond and precious stones jewelry, APM Monaco made its first mark in producing pieces for many of the great names in the jewelry business.
After 30 years of developing and perfecting traditional handcrafted quality jewelry, in 2011 APM decided to venture into the design-focused silver jewelry business and continues to carry on Ariane Prette's legacy with the aim to make APM Monaco a modern yet timeless brand that fits perfectly wit current trends.


Creative Director  Kika Prette


With her interest and passion in all things creative, together with a strong belief in family traditions, Kika, the daughter-in-law of APM's Founder Ariane Prette, looks after the creative aspects of APM Monaco. Kika grew up and studied in Monaco. She is highly inspired by her Southern France lifestyle and Monaco, the country she calls home.

 

The APM designs, inspire by Kika’s own personal style together with her passion and energy, are modern and minimal with an on-trend high-end look that allows women to effortlessly style into their own unique way.

Creative Director  Kika PretteCreative Director  Kika Prette

Our desire is to create everyday jewelry pieces that make you feel beautiful and confident.

KIKA PRETTE


Campaign Face Yuyu ZhangzouCampaign Face Yuyu Zhangzou

Campaign Face Yuyu Zhangzou


With over 3.2 million followers on the Chinese social media platform Weibo, Yuyu Zhangzou is one of the most loved fashion Chinese KOLs and a popular front row guest at many fashion shows for luxury brands during Paris fashion week. Born in Xianjiang in Nothern China, she graduated from ESG Paris with an MBA, and was rated as a "30 under 30" members by Forbes in 2019. With her strong fashion style, creativity and fun loving character, we love her big bright smile and enchanting personality. Yuyu is the perfect match for our Summer Collections.

Discover our APM News 


Learn more about our passion for jewelry, the inspirations and the latest fashion trends. Discover our new Face, our latest brand ambassadors, exclusive projects, events and store openings through interviews and behind the scenes. Follow our Creative Director as she unveils inspirations, places and influencers.

Discover our APM News Discover our APM News 

KNOW HOW


APM EXPERTISEAPM EXPERTISE

Decades of expertise and quality behind the brand. All APM products are manufactured in house through our 6 production sites. This allows strict quality control at every stage of the manufacturing process.

APM EXPERTISE

With decades of manufacturing expertise, our production know-how is of the top caliber.

APM QUALITYAPM QUALITY

APM QUALITY

Using the purest form of silver, carefully selected cubic zirconia, one-of-a-kind freshwater cultured pearls and other stones, our materials are of the highest quality.

APM collections are made with the utmost care in design and expertise using the highest standards in craftsmanship and materials.

Boutiques


BoutiquesBoutiques

Enjoy a unique shopping experience and immerse yourself in the Monegasque spirit and the South of France lifestyle while visiting our APM Monaco boutiques. APM selects the finest materials to create a warm and welcoming boutique experience.

ICONIC COLLECTIONS


MÉTÉORTIESMÉTÉORTIES

MÉTÉORTIES

The Collection MÉTÉORITES, one of APM's iconic and timeless designs, draws its inspiration from a starry Mediterranean sky. Revisiting the stars with a fashionable and modern twist, it is perfect for an everyday look.

FUN CRAZY LOVEFUN CRAZY LOVE

FUN CRAZY LOVE

A fashionably cool collection with playful messages to stack up for a playful twist to your style. Welcome to the FUN CRAZY LOVE world!

CROISETTECROISETTE

CROISETTE

Inpired by minimalistic fashion styles, collection CROISETTE lines are simple, graceful and minimal.

WONDERLANDWONDERLAND

WONDERLAND

Collection WONDERLAND is the perfect place where you can have a great adventure meeting our fun loving animals in the nature. Be playful and show off your lucky little creatures whilst you are out and about.

DREAMCATCHERDREAMCATCHER

DREAMCATCHER

With handcrafted dreamcatchers and delicate feather designs, this stunning DREAMCATCHER Collection adds a fun vibe to our APM world.

UP AND DOWNUP AND DOWN

UP AND DOWN

The solid zigzag design of the UP AND DOWN Collection adds a graphic twist to your look.

SPONSORSHIPS


At APM Monaco, we value the spirit of sports and the importance of one's dream. This year, APM Monaco shows a deep commitment to the endeavor of supporting promising youngsters to pursue their dreams

Philippe Prette(CEO of APM Monaco), his son Louis Prette(APM Monaco's Global Head of Retail) Philippe Prette(CEO of APM Monaco), his son Louis Prette(APM Monaco's Global Head of Retail)

With the support of their cicy and the APM Monaco brand, Philippe Prette(CEO of APM Monaco), his son Louis Prette(APM Monaco's Global Head of Retail) and Vincent Abril are participating the 87th running of the 24 Heures du Mans.

APM Monaco sponsored the 3 pilots, who share the same passion and the same spirit for sportsmanship.APM Monaco sponsored the 3 pilots, who share the same passion and the same spirit for sportsmanship.

APM Monaco sponsored the 3 pilots, who share the same passion and the same spirit for sportsmanship.

MICKAEL FERREIRA - RISING STAR FOR FREESTYLE JET SKIINGMICKAEL FERREIRA - RISING STAR FOR FREESTYLE JET SKIING

MICKAEL FERREIRA - RISING STAR FOR FREESTYLE JET SKIING

Born in Saint-Tropez in 1989, Mickael started jet skiing at the age of 20. He became the Vice Champion of France in 2018.

CHLOÉ CORNU WONG – THE WINTER WONDERKIDCHLOÉ CORNU WONG – THE WINTER WONDERKID

CHLOÉ CORNU WONG – THE WINTER WONDERKID

APM is Chloé Cornu Wong’s sponsor, a French native and member of Hong Kong Ski Team to be trained for the Beijing 2022 Olympic Games.

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