APM Monaco is a Maison founded in Monaco in 1982. From that origin comes the Chic of a certain way of being — natural elegance, understated, precise, effortless.
Fashion is our industry. APM Monaco created the fashion jewelry category. Collections that move at the pace of fashion, drawing from silhouettes, currents and creative expressions of the moment, carried with the craft of fine jewelry.
Smile is our signature. The spirit of the South of France: warm, sunny, direct. A genuine welcome, attention to every detail, the conviction that the experience matters as much as the piece itself.
Chic. Fashion. Smile. These values guide the creation, the making, the distribution, and every relationship the Maison builds with its teams and its clients.
It started with Ariane and her son Philippe, in Monaco, in 1982. Makers of gold and stone jewelry for some of Europe's most respected jewelers, they laid the foundations of a craftsmanship that would never leave the Maison.
In 2013, with thirty years of fine jewelry expertise behind them, APM Monaco opened its first boutiques. Every piece is still made by hand in our workshops, using the same techniques learned from the very beginning. Stones set one by one. Finishes inspected individually. A full 3-year warranty, because we know exactly what we make.
APM Monaco brings together the codes of fashion and the standards of fine jewelry, with the exigence of the craftsman.
Creation
It is Kika Prette, Creative Director, who holds the thread. With her team, she builds a world around a theme, always rooted in the identity of the Maison. That world takes shape on a mood board, evolving with ideas and instincts.
Everything else flows from there. Designers draw their direction for the jewelry: shapes, volumes, combinations of materials that had never been attempted in jewelry before. Accessories, launched alongside each collection, are another expression of the same vision. Campaigns, in-store presentations, online content: every point of contact with the collection finds its coherence in that common source.
APM Monaco has always been one step ahead. In 1982, by bringing the codes of fashion into jewelry. In 2013, by building a fully integrated distribution, from workshop to boutique. Today, by designing pieces that move with fashion without ever compromising the standards of fine jewelry.
What connects it all: the discipline of precise craftsmanship, in service of a vision that is Chic. Fashion. Smile.
Savoir faire
Quality. Forty-four years of integrated manufacturing. Every APM Monaco piece is born in our own workshops, shaped by hand by our 1,100 jewelry artisans. Stones set one by one. Finishes inspected at every stage. A full 3-year warranty, because we have complete mastery over what we make.
Creation. Four collections a year, designed by Kika Prette and her team from a visual world built from scratch. Shapes, volumes, combinations that had never been attempted in jewelry before. Every season, new territory.
Service. 450 boutiques worldwide, each designed as a complete universe. The materials, the light, the Mia fragrance, the collection's music, the welcome of our teams. The spirit of Monaco and the warmth of the South of France, felt at every point of contact.
We have 450 boutiques globally. Each boutique's interior design embodies the APM Monaco lifestyle with the finest materials to craft a cozy and inviting atmosphere.
APM Monaco in-store experience revolves around the five senses embodying the Monegasque spirit and South of France lifestyle.
